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A Marketing research study to determine the

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Business

 

Written by:

Gloria G

 

Date added:

February 16, 2014

 

Level:

University

 

Grade:

A

 

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20 / 5409

 

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The information enclosed can help assist MP3 companies such as Apple and Nomad in terms of which groups of people should be targeted. Thank you for providing us with this learning experience. If any questions arise feel free to contact our research team at (856) 555- 1737. Sincerely, Fred Hodge Jennifer Gray Jackie Clark Phyllis Walters TABLE OF CONTENTS Page TITLE PAGE COVERING LETTER/MEMO TABLE OF CONTENTS MANAGERIAL SUMMARY ????????????????????? Objectives and methodology Findings Conclusions and recommendations BACKGROUND ?????????????????????????? RESEARCH OBJECTIVES ?????????????????????? RESEARCH DESIGN AND METHODOLOGY ?????????????? Research Method Sampling Data Collection (attach specimen questionnaire in the appendix) Tabulation and Analysis Procedures RESULTS ????????????????????????????? Description of respondents (respondent characteristics) Findings pertaining to each research objective CONCLUSIONS AND RECOMMENDATIONS?????????????...
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Sources stated that in order for an innovation to diffuse, the members of society being introduced to the technology should have some sort of common knowledge or interest in the topic. Because of the differences in lifestyle occurring due to demographics such as income, age, sex and occupation it can be assumed that demographics would play a part in the ability of an idea to be diffused...
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