A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD.

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Issue:

Business

 

Written by:

Debra B

 

Date added:

March 22, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

14 / 3820

 

Was viewed:

9929 times

 

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Essay content:

Abul Bashar , for sharing his ideas and interests with me about my study. He always gave me his suggestions in making this study as flawless as possible. I also want to render my special thanks to Mr.Faiyaz Ahmed , Manager of Consumer Research Department of Unitrend Ltd and director Mccann pulse, for his precious suggestions and supports...
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Research time line 3 2. Operational Definition 9 3. Reliability Coefficient and Descriptive Statistics of client retention, 14 trust, customer satisfaction and switching barrier. 4. Correlation Matrix for client retention, 14 trust, customer satisfaction and switching barrier. 5. Stepwise Regression on client retention 16 List of Figures 1...
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