A Report Into The Concept And Effects Of Merchandise Display Densities

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Issue:

Business

 

Written by:

Jewell B

 

Date added:

June 10, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1026

 

Was viewed:

7043 times

 

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Essay content:

Primark has on one foot only one stile in one option on offer. The product density is so high, that even each colour option is given its own rail and with that its own foot. (Primark 1) In average, there are up to 40 items of one style in one option displayed per foot. At Prada on the other hand there are 6 to 8 styles in only one or two options displayed per foot, the variety per foot is bigger, nevertheless the quantity is minimal, with just 8 garments being displayed per foot...
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At Prada on the other hand there are 6 to 8 styles in only one or two options displayed per foot, the variety per foot is bigger, nevertheless the quantity is minimal, with just 8 garments being displayed per foot. To define the Linear Conversion, the size of the store, the square footage is being related to the number of display rails...
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