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A Review And A Conceptual Framework Of Prestige-Seeking Consumer Behavior

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Issue:

Business

 

Written by:

Ann G

 

Date added:

April 19, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

33 / 9035

 

Was viewed:

5243 times

 

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Essay content:

Correspondence concerning this article should be addressed to Professor Lester W. Johnson, Monash Mt. Eliza Business School, Monash University, PO Box 2224, Caulfield Jct., Victoria 3161, Australia. The authors thank the editor Morris B. Holbrook for his helpful suggestions, as well as three anonymous JCMR reviewers for their useful comments, on earlier versions of the manuscript...
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Holbrook for his helpful suggestions, as well as three anonymous JCMR reviewers for their useful comments, on earlier versions of the manuscript. EXECUTIVE SUMMARY This paper discusses the existing consumer knowledge dealing with aspects of prestige, and based on this literature, develops a conceptual framework useful for the analysis of prestige-seeking consumer behavior (PSCB)...
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