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A Review of the Literature on the Topic of Market Orientation and the Firm with reference to three articles.

Essay specific features

 

Issue:

Business

 

Written by:

Robert B

 

Date added:

January 23, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 2966

 

Was viewed:

10249 times

 

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Essay content:

For researches and managers, the key questions that surround market orientation are whether or not it increases performance, and if so, in which circumstances should market orientation be implemented. In order for market orientation to become a cornerstone of business practices in years to come, these questions must be answered...
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This review will focus on three articles which address these key questions: "Market Orientation and Company Performance: Empirical Evidence from UK Companies" by Greenley, G (1995), "Market Orientation: Antecedents and Consequences", by Jaworski and Kohli (1993) and "The Effect of a Market Orientation on Business Profitability" by Narver and Slater (1990)...
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General issues of this essay:
A Case Study Approach For Understanding Supply Chain Orientation In Indian Pharmaceutical Firms A Review of the Literature on the Topic of Market Orientation and the Firm with reference to three articles. Analyse market orientation on a company CAPITAL MARKET ANALYSIS: A DICUSSION ON EFFICIENT MARKET HYPOTHESIS Commodity Futures Commodity Market In India Efficient Market Hypothesis Important Issues In Transforming A Company Into A Market-Driven Organization: Key Challenges To Adopting Market Orientation Within Modern Organizations. Market Orientation Market Orientation Market orientation & AES in Cameroon A Comparison Of Multi-valued Orientation And Two Valued Orientation Study Of Relationship Between Foreign Exchange Market &Amp;Amp; Stock Market HOW DOES BRUEGGEMANN (IN HIS ORIENTATION-DISORIENTATION-NEW ORIENTATION) BUILD BRIDGES BETWEEN FORM CRITICISM OF THE PSALMS, THEOLOGY AND SPIRITUALITY? Exchange Value and Commodity fetishism
 

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