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Essay

A Study of Cultural Barriers in Establishing Brand Names in China

Essay specific features

 

Issue:

Business

 

Written by:

David G

 

Date added:

January 8, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 717

 

Was viewed:

7087 times

 

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Essay content:

It also identifies marketing differences between the Australian and Chinese cultures. Identifying some of these trends may assist other multinational companies to establish and sustain products in a foreign market, particularly in China. Foster is the largest beverage multinational company in Australia...
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It is also one of Australia’s largest companies to invest in China. As a beer manufacturer, Foster has much competition in a market that is directed by customer preference. For that reason, it is important for a company to focus on the customer’s preference to sustain success in a foreign market...
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General issues of this essay:
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