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A Study Of International Marketing Strategies That Help Firms To Achieve Competitive Advantage: Japanese Firms Being Successful In India Since 1980

Essay specific features

 

Issue:

Business

 

Written by:

Gabriel G

 

Date added:

July 18, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

10 / 2704

 

Was viewed:

8032 times

 

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Essay content:

Today, ‘FDI has expanded rapidly, as multinational corporations build a stronger presence all over the developing world. This article presents the findings of a study of the successful international marketing strategies and headquarter-subsidiary relationships of Japanese companies operating overseas...
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As manufacturing and labour costs rise in Japan and the country's International competitiveness comes increasingly under the microscope more and more. Japanese companies are investing overseas. 2006 Japan became the World s fourth largest exporter of goods, besides of the US and Germany with an US$ 5, 90300...
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