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Essay

A Study On 4p S Of Motor Cycle Industry In India

Essay specific features

 

Issue:

Business

 

Written by:

Michelle B

 

Date added:

January 9, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

21 / 5659

 

Was viewed:

3016 times

 

Rating of current essay:

 
Essay content:

Quite intriguing will be the marketing strategies when the industry is both mature and also growing and expanding rapidly. Motor Cycles industry in India is quite in a phase of rapid expansion while at the same time has existed as long as 55 years to be mature enough. The report tries to identify the Segmentation, Targeting, Positioning, and the four P’s in this industry by studying varied industry practices, constituent company characteristics, and their strategies for distribution, communication and promotions...
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Bikes or generally 2 wheelers has come a long way from the days of Enfield and Rajdooth’s dominating the market till today with pulsar and Karizma racing in the same streets. The perception and the positioning of the industry might have changed but the basic desire remained the same all through the years...
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