A Success Story Of Reliance Infocomm In A Mature Market

Essay specific features

 

Issue:

Business

 

Written by:

Marilyn M

 

Date added:

April 14, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2354

 

Was viewed:

3380 times

 

Rating of current essay:

 
Essay content:

The cut-throat competition in the telecommunication sector of India posed a great threat to the development of Reliance Infocomm. Many other cellular service providers who tried to enter the market have failed miserably. So, what helped Reliance Infocomm in emerging at the top? How did it manage to compete in the industry though it entered late in the race? This paper tries to offer the answers to the above questions...
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It discusses the innovative strategies adopted by Reliance Infocomm to revolutionize telecommunication in India. Specifically the paper takes a look at the new exemplars in cost competence, marketing and organization development which helped Reliance Infocomm to reduce costs and increase volumes. The first part of the paper discusses the scale and complexity involved in shaping the Reliance Infocomm vision into reality...
displayed 300 characters

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