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Essay

Abel Tasman National Park Marketing Mix

Essay specific features

 

Issue:

Business

 

Written by:

Sharon H

 

Date added:

February 29, 2012

 

Level:

University

 

Grade:

C

 

No of pages / words:

5 / 1383

 

Was viewed:

8596 times

 

Rating of current essay:

 
Essay content:

First they started with just a water taxi, then when they began to diversify they added guided bushwalks, sea-kayaking and a night accommodation lodge. At the beginning ATE had to find the price for their product which, I consider, was quite hard because of only very few experience in this kind of business and not that much comparable companies...
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Since this time the prices were rising until today, where they are a "high end" tour operator. To position ATE captures during the early years was clearly defined as the only provider of a water taxi after the cyclone and later on as a growing tourism service company who was perceived by the customers as one of the famous tour provider in New Zealand because of the national campaign to attract tourists...
displayed 300 characters

General issues of this essay:
customer service The Customer Comes Second A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD. Abel Tasman National Park Marketing Mix Customer Contact Customer Needs Customer Requirements Translated Into Products/Services Customer Satisfaction for Business-to-Business Professional Services Customer relationships marketing Customer Fnac -- It Is Time To Arrive In China Or Not? MARKETING AND CUSTOMER RELATIONSHIP CONCEPT WORKSHEET Marketing and Customer Relationships Worksheet The National School Lunch Act 1970-Present Customer Service
 

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