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Essay

Abercrombie &Amp;Amp; Fitch: An Upscale Sporting Goods Retailer Becomes A Leader In Trendy Apparel

Essay specific features

 

Issue:

Business

 

Written by:

Alicia V

 

Date added:

July 19, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

23 / 6275

 

Was viewed:

6842 times

 

Rating of current essay:

 
Essay content:

Famous for outfitting the safaris of Teddy Roosevelt and Ernest Hemingway and the expeditions of Admiral Byrd to the North and South Poles, Abercrombie & Fitch goods were renowned for their durability and dependability. In 1992, a new management team began repositioning Abercrombie & Fitch as a more fashion-oriented casual apparel business directed at 18 to 22 year-old male and female college students with a product assortment reflecting a youthful lifestyle based upon an East Coast heritage and Ivy League traditions...
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Hollister is a West Coast oriented lifestyle brand targeted at 14 to 18 year-old high school aged dudes and bettys that embodies the laid-back California surf lifestyle. Hollister offers casual apparel, personal care and other accessories at a lower price point than the Abercrombie & Fitch brand. The RUEHL brand, targeted at 22 to 35 year-olds, was launched in the Fall 2004...
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General issues of this essay:
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