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ABL WNBA Case Study

Essay specific features

 

Issue:

Business

 

Written by:

Shannon W

 

Date added:

February 6, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 600

 

Was viewed:

7603 times

 

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Essay content:

The general feeling of the public was morphing as they became more aware of the excitement and entertainment of women’s sports. Demographically, professional women’s basketball leagues were all based overseas and after realizing these overseas leagues were able to sustain themselves and turn a profit, the founders of the ABL hoped they could create something similar in the United States while giving women the opportunity to play professionally in their own country...
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In 1972, Title IX was passed, which prohibited gender discrimination in high school and college athletics. It was Cavalli’s intentions to carry this movement to the professional level. The industry the ABL was entering was a market that had been tried before. There had been professional women’s basketball leagues formed in the United States in the past...
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