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Academics, Practitioners And Qualitative Market Research

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Issue:

Business

 

Written by:

Carl W

 

Date added:

August 23, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

18 / 4765

 

Was viewed:

4529 times

 

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Essay content:

Areas where both groups might benefit from sharing ideas and information and from closer links generally are discussed. Article Type: Literature review Keyword(s): Focus groups; Marketing concepts; Market research; Market research companies. Journal: Qualitative Market Research: An International Journal Volume: 1 Number: 2 Year: 1998 pp: 69-76 Copyright © MCB UP Ltd ISSN: 1352-2752 Introduction The differences between academic and practitioner research in marketing are a subject for debate within industry and the academy...
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Practitioners consider that much academic research is irrelevant to the problems they face, difficult to understand and often unreadable. By contrast, academics complain that practitioners ignore their work. Relations between market research practitioners and academic researchers have never been entirely easy and it is not unusual to find the academic and practitioner dichotomy used to justify one type of research by pointing out the limitations of the other (Brinberg and Hirschman, 1986)...
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