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Accor Case Study - Segmentation

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Issue:

Business

 

Written by:

Henry A

 

Date added:

February 12, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 668

 

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7865 times

 

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Essay content:

This will then be followed by the case study, which being the Accor SA’s internet site. The site will be analysed on how it caters for the different segments of its market. The sites evaluation will categorised under geographic and demographic segmentation. Segmentation, Targeting and Positioning “Target marketing is when a seller identifies market segments, selects one or more , and develops products and services tailored to each selected segment” Kotler P...
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pg 288. In the travel and tourism industry, as well as in most other business sectors, specifically focusing on unique market segments has become a necessity for survival in today’s competitive marketplace “There are three major steps in target marketing. The first being market segmentation, which is dividing a market into distinct groups who might require separate products and/or marketing mixes,” Kotler P...
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