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Essay

ACER, INC: TAIWAN'S RAMPAGING DRAGON

Essay specific features

 

Issue:

Business

 

Written by:

Anonymous

 

Date added:

February 4, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 402

 

Was viewed:

1857 times

 

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Essay content:

SBU involve production and engineering, design, development while RBU involve sales, marketing, and distribution. While able to moved Acer to expand globally, Lue was unable to bring stability to the organization by leaving some original value of Acer that lead to his resignation and the come back of Shih in 1992...
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It was translated into three major strategy which are global brand, global touch ? from a Taiwanese company with offshore sales to a global organization with deep local roots; client server organization model (1993) ? a company as a network with HQ and independency of BUs; and fast-food business model ? reduction Acer inventory, homogeneisation of the products and components, reduction of the new product introduction process, and cross-unit initiative...
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