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Acutrim case analysis

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Issue:

Business

 

Written by:

Samuel W

 

Date added:

April 14, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 372

 

Was viewed:

6179 times

 

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Essay content:

Additionally, the size of the market - $200 mil - is tiny in comparison to the rest of the diet industry. Recommendation Due to society's growing health awareness, CCP should by all means remain in the diet industry. The question is - what should be the nature of their presence. I would recommend transforming Acutrim from a single product to a family of dietary products, which could include: dietary and nutrition supplements, meal replacements, dietary consulting...
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This trend will only become stronger in the US, and it will be exported to other parts of the world. Acutrim is still a strong brand, recognized and respected by customers, according to focus group data. This can be used to CCP's benefit, by educating the customer base about new developments in the diet industry, and new possibilities of influencing one's weight and lifestyle...
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