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Ad Campaign Dell
Essay specific features
Written by:
Jerry P
Date added:
February 28, 2015
Level:
University
Grade:
A
No of pages / words:
7 / 1937
Was viewed:
8076 times
Rating of current essay:
Essay content:
With all of the PCs in the market being more or less equal,
Dell needs to focus on what differentiates its products from the competition,
namely service and support. The advertising campaign need to focus on the
emotions of the PC users as oppose to merely their logical side. With a strong
emotional ad campaign focusing on the anxieties and fears of the consumers
when it comes to making the decision for a computer purchase Dell can
reassure the consumers that we are there for them...
displayed 300 characters
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With a strong
emotional ad campaign focusing on the anxieties and fears of the consumers
when it comes to making the decision for a computer purchase Dell can
reassure the consumers that we are there for them. The direct model and more
importantly the virtual integration should be the focus of the campaign as
oppose to a "teen-age" part-time employee at your local mall...
displayed 300 characters
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