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Adidas Case Discussion

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Issue:

Business

 

Written by:

Anita B

 

Date added:

September 2, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 476

 

Was viewed:

8920 times

 

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Essay content:

Assign each business a strength measure using the scale below. If you lack data to assign a strength measure, use a rating of 5 or average on that measure to avoid biasing your overall strength ratings. Scale 1 = very weak 5 = average 10 = very strong Competitive Strength Measure Weight Adidas Salomon Mavic Taylor Made Relative market share -2 6 8 10 8 Marketing and promotion -2 6 5 5 8 Product innovation capabilities -2 9 7 5 9 Distribution capabilities -1 7 6 5 8 Resource match to industry KSFs -1 5 5 5 5 Brand name recognition/image -2 8 10 9 9 Totals 10 72 69 68 8 Assignment 2: Prepare an industry attractiveness assessment for the adidas-Salomon business lineup as of 2004...
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use the table below to summarize your assessment. Feel free to add to the list of attractiveness measures. Assign weights to the importance of each measure (remember the sum of the weights should equal 1.0). Rate each industry on each of the factors using the scale below. Scale 1 = low attraciveness 5 = medium attractiveness 10 = very high attractiveness Attractiveness Measures Weight Athletic Footwear & Apparel Winter Sports equipment Bicycle Components Golf Equipment Market size and growth rate ...
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General issues of this essay:
Adidas—Will Restructuring Its Business Lineup Allow It To Ike Vs Adidas, "Human Resource Management advocates the devolution of people management from the Human Resource function to line management. However, research shows that this is difficult to achieve in practice (Gratton et al, 1999.) Discuss why this is the case... Adidas As A Multinational Business Organization Adidas Case Discussion Adidas Industry analysis Adidas-Salomon Adidas Adidas: Will Restructuring Its Business Lineup Allow It to Catch Nike? Strategic benefit of adidas-reebok acquisition Supply Chain management - Nike & Adidas The Impact Of Total Quality Management On A Competitive Business Position Unit No: 7 Assignment 2 Business Strategy Higher National Certificate In Business Year 2 Adidas Case adidas
 

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