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Essay

Adidas History

Essay specific features

 

Issue:

Business

 

Written by:

Ronald A

 

Date added:

January 31, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 912

 

Was viewed:

4556 times

 

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Essay content:

The phrase All Day I Dream About Sports is used as if Adidas were an acronym.[4] [edit] The Tapie affair After a period of trouble following the death of Adolf Dassler's son Horst Dassler in 1987, the company was bought in 1989 by French industrialist Bernard Tapie, for 1.6 billion French francs (now ?243...
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Tapie was at the time a famous specialist of rescuing bankrupt companies, an expertise on which he built his fortune. Tapie decided to move production offshore to Asia. He also hired Madonna for promotion. He sent Walter Head, from Christchurch, New Zealand, a shoe sales representative, to Germany and met Adolf Dassler's descendants (Amelia Randall Dassler and Bella Beck Dassler) and was sent back with a few items to promote the company there...
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