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Essay

Adidas-Salomon

Essay specific features

 

Issue:

Business

 

Written by:

Jorge T

 

Date added:

March 2, 2015

 

Level:

University

 

Grade:

C

 

No of pages / words:

7 / 1888

 

Was viewed:

6842 times

 

Rating of current essay:

 
Essay content:

Along with innovation, the company differentiates itself in the market place with its strong brand equity, supported by a strong global marketing and advertising program. With their 1998 acquisition of Salomon, the company became adidas-Salomon, and the number 2 sporting goods company in the world. Although there were good strategic fits between adidas' and Salomon's core competencies, its obvious that the divisions failed to uncover these synergies...
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Although there were good strategic fits between adidas' and Salomon's core competencies, its obvious that the divisions failed to uncover these synergies. The future performance of Salomon have lagged behind expectations and It failed to provide much anticipated growth. Even more so, it dragged down the growth rates for adidas-Salomon overall...
displayed 300 characters

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