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Adolph Coors In The Brewing Industry
Essay specific features
Written by:
Pete C
Date added:
November 17, 2011
Level:
University
Grade:
A
No of pages / words:
3 / 619
Was viewed:
1864 times
Rating of current essay:
Essay content:
In addition, high capital requirements existed since $35-$45 million was required in launch costs and advertising for a new brand. These financial requirements implied a competitive advantage for large brewing companies who were spending approximately $1200 million (about 10 percent of sales) in advertising in 1985...
displayed 300 characters
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An entering firm had limited access to distribution channels as the wholesalers who served the largest brewers did not carry other brewer's beer. The bargaining power of suppliers is medium since the removal of price controls for aluminum led to sharp increase in can prices and therefore raised cost of packaging materials and for the brewers...
displayed 300 characters
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