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Essay

Advanced Medical Technology Case

Essay specific features

 

Issue:

Business

 

Written by:

John M

 

Date added:

April 22, 2014

 

Level:

 

Grade:

B

 

No of pages / words:

2 / 378

 

Was viewed:

6488 times

 

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Essay content:

AMT has experienced extraordinary sales growth as can be seen in the Income statement. To maintain their sales growth (at least around industry growth) and market share, AMT has been spending heavily on their Sales and marketing (around 48-53% of sales from 1983-1985) and R&D (9-19% of sales dollars)...
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Heavy SG&A spending is responsible for their operating losses or negative earnings. To sustain their sales growth they have SG&A costs which are responsible for additional finance requirements. It remains to be seen when AMT’s R&D and Sales force will hit the economies of scale from fixed cost perspective...
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