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Advertising

Essay specific features

 

Issue:

Business

 

Written by:

Kenneth H

 

Date added:

December 22, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1395

 

Was viewed:

1728 times

 

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Essay content:

Some argue that the marketers' efforts eventually are "turning the economy into symbol so that it means something to the consumer" (Williamson, cited in Anonymous, Marketing Communications, 2006: 569). One critical consequence is that many of the contemporary advertisements "are selling us ourselves" (ibid...
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In order to differentiate and position their products and/or services today's businesses employ advertising which is sometimes considered not only of bad taste, but also as deliberately intrusive and manipulative. The issue of bad advertising is topical to such extent that organisations like Adbusters have embraced the tactics of subvertising - revealing the real intend behind the modern advertising...
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