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Essay

Advertising

Essay specific features

 

Issue:

Business

 

Written by:

Sibyl S

 

Date added:

September 22, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

17 / 4677

 

Was viewed:

3881 times

 

Rating of current essay:

 
Essay content:

Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling and sales promotion. "Advertising has developed and supported great industries, bulwarked-"or increased- "entire economies, and changed a sufficient number of human habits"...
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Advertising has different effects on consumers, it changes their perspective on what is, or is not, worth buying; what they buy, when they buy it and how much are bought. Advertising "symbolizes and concentrates in its image all that is considered good and bad in present day commercial and industrial capitalism in America...
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General issues of this essay:
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