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Essay

Advertising

Essay specific features

 

Issue:

Business

 

Written by:

Kenneth L

 

Date added:

April 27, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1049

 

Was viewed:

4225 times

 

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Essay content:

In order to make advertising unique from announcements and other types of information, advertising main purpose is to inform and persuade to consumers to go out and buy the service or product. The advertisers have a general knowledge of who their target audience is, but do not know the individual that exist within the target audience...
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The advertisers have a general knowledge of who their target audience is, but do not know the individual that exist within the target audience. "They [advertisements] appeal to unknown individuals" (Commerce and Morality p43). For example, advertisers may target teenagers to sell a new hip shoe. Advertisers will have hip teenagers to model the product instead of mother or father figures to identify with the target audience...
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General issues of this essay:
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