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Essay

Advertising: Aggressive vs. creative

Essay specific features

 

Issue:

Business

 

Written by:

Douglas O

 

Date added:

May 3, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 291

 

Was viewed:

3445 times

 

Rating of current essay:

 
Essay content:

Focusing on the flaws of the competitor might be a good strategy on paper but doesn’t that seem a bit desperate and dull?, isn’t advertising suppose to be about finding creative and entertaining ways to sell a product?. In a recent example Apple Inc. started their “go beyond vista” campaign trying to persuade consumers to not buy the new windows or a new PC if they needed an upgrade and to simply just get a mac, this was a more direct approach than their more creative and funny campaign “get a mac” which helped boost the sales of their new computers by focusing on their strong parts...
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Focusing on the flaws of the competitor might be a good strategy on paper but doesn’t that seem a bit desperate and dull?, isn’t advertising suppose to be about finding creative and entertaining ways to sell a product?. In a recent example Apple Inc. started their “go beyond vista” campaign trying to persuade consumers to not buy the new windows or a new PC if they needed an upgrade and to simply just get a mac, this was a more direct approach than their more creative and funny campaign “get a mac” which helped boost the sales of their new computers by focusing on their strong parts...
displayed 300 characters

General issues of this essay:
Advertising: Aggressive vs. creative Advertising Creative strategy Creative Advertising Outline The Main Benefits And Costs To Society From Advertising. Does Advertising Necessarily Lead To A Higher Price For The Product? Aggressive Advertising Advertising Using the Educational and Straight Sell Techniques Advertising's Flaws Urgency Of New Product Development At Creative Technology Creative Strategy and Theme Advertising Methods And The Ways In Which They Meet The Needs And Desires Of Their Consumers Arizona Iced Tea Creative Strategy Accenture and Creative Good Analysis influences of advertising to consumer attitude towards buying a product Advertising: the good and bad Advertising - Good Or Bad
 

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