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Essay

Advertising: Aggressive vs. creative

Essay specific features

 

Issue:

Business

 

Written by:

Douglas O

 

Date added:

May 3, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 291

 

Was viewed:

3434 times

 

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Essay content:

Focusing on the flaws of the competitor might be a good strategy on paper but doesn’t that seem a bit desperate and dull?, isn’t advertising suppose to be about finding creative and entertaining ways to sell a product?. In a recent example Apple Inc. started their “go beyond vista” campaign trying to persuade consumers to not buy the new windows or a new PC if they needed an upgrade and to simply just get a mac, this was a more direct approach than their more creative and funny campaign “get a mac” which helped boost the sales of their new computers by focusing on their strong parts...
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Focusing on the flaws of the competitor might be a good strategy on paper but doesn’t that seem a bit desperate and dull?, isn’t advertising suppose to be about finding creative and entertaining ways to sell a product?. In a recent example Apple Inc. started their “go beyond vista” campaign trying to persuade consumers to not buy the new windows or a new PC if they needed an upgrade and to simply just get a mac, this was a more direct approach than their more creative and funny campaign “get a mac” which helped boost the sales of their new computers by focusing on their strong parts...
displayed 300 characters

General issues of this essay:
Aggressive Advertising Advertising - Good Or Bad Advertising Using the Educational and Straight Sell Techniques Advertising: Aggressive vs. creative Creative Advertising Creative Strategy and Theme Outline The Main Benefits And Costs To Society From Advertising. Does Advertising Necessarily Lead To A Higher Price For The Product? Urgency Of New Product Development At Creative Technology Advertising Methods And The Ways In Which They Meet The Needs And Desires Of Their Consumers Advertising's Flaws Advertising Creative strategy Arizona Iced Tea Creative Strategy Advertising: the good and bad influences of advertising to consumer attitude towards buying a product Accenture and Creative Good Analysis
 

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