Advertising: Aggressive vs. creative

Essay specific features

 

Issue:

Business

 

Written by:

Douglas O

 

Date added:

May 3, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 291

 

Was viewed:

3441 times

 

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Essay content:

Focusing on the flaws of the competitor might be a good strategy on paper but doesn’t that seem a bit desperate and dull?, isn’t advertising suppose to be about finding creative and entertaining ways to sell a product?. In a recent example Apple Inc. started their “go beyond vista” campaign trying to persuade consumers to not buy the new windows or a new PC if they needed an upgrade and to simply just get a mac, this was a more direct approach than their more creative and funny campaign “get a mac” which helped boost the sales of their new computers by focusing on their strong parts...
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Focusing on the flaws of the competitor might be a good strategy on paper but doesn’t that seem a bit desperate and dull?, isn’t advertising suppose to be about finding creative and entertaining ways to sell a product?. In a recent example Apple Inc. started their “go beyond vista” campaign trying to persuade consumers to not buy the new windows or a new PC if they needed an upgrade and to simply just get a mac, this was a more direct approach than their more creative and funny campaign “get a mac” which helped boost the sales of their new computers by focusing on their strong parts...
displayed 300 characters

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