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Advertising analysis

Essay specific features

 

Issue:

Business

 

Written by:

Stephen V

 

Date added:

November 15, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1707

 

Was viewed:

8510 times

 

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Essay content:

The TV ad (Appendix C) plays for 56 seconds and would be shown in prime time slots. There is also a mail brochure Appendix B); this would be sent to existing contact lenses customers that are on file. The campaign also consisted of a large poster (Appendix D) that was hung in the front window of its stores...
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From viewing the ads it can be discerned that it is being targeted towards younger professional women in the ages of early 20s to mid 30s, with poorer eyesight that most, women who place high importance on their looks and appearance and are possibly single or like getting attention from the opposite sex...
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