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Advertising and alcohol
Essay specific features
Written by:
Derek N
Date added:
July 8, 2015
Level:
University
Grade:
A
No of pages / words:
5 / 1299
Was viewed:
6855 times
Essay content:
A KidCom Marketing study once found these Budweiser cartoon character ads were American children's favorite ads. This is no accident. Anheuser-Busch is conducting an advertising campaign to get children to start drinking beer. These Budweiser ads are unconscionable. So are Phillip Morris's Miller Lite "twist to open" commercials, which are among children's top 10 favorite ads, according to another study by KidCom...
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These Budweiser ads are unconscionable. So are Phillip Morris's Miller Lite "twist to open" commercials, which are among children's top 10 favorite ads, according to another study by KidCom.
Hard liquor ads on television are equally unconscionable. In June, 1996, Joseph E. Seagrams & Sons Co. broke a 48 year old voluntary ban on advertising hard liquor on television...
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