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Essay

Advertising and Media Management

Essay specific features

 

Issue:

Business

 

Written by:

Phillip B

 

Date added:

October 30, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2242

 

Was viewed:

2204 times

 

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Essay content:

The Hartford serves millions of customers worldwide. The attached print ad is taken from the National Geographic magazine (May, 2006 issue) which is known as a leading global magazine. By giving this ad in this global magazine, the company can reach its global market place. The freedom of advertisers to create messages combined with the mass distribution of such messages gave them tremendous power to influence the thoughts and actions of society...
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Such power and control can be used for the betterment of society or it can be easily abused, if used as a means to manipulate or dictate. One of the positive social aspects of advertising is that advertising educates consumers. This social aspect mainly focuses on the following points: ? Advertising is the most efficient and economic means of providing consumers with beneficial information about the availability of products or services...
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