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Advertising business aspects

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Issue:

Business

 

Written by:

Brenda H

 

Date added:

May 23, 2011

 

Level:

University

 

Grade:

B

 

No of pages / words:

4 / 981

 

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8755 times

 

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Essay content:

I think until advertisements depict women and minorities in a better way, advertising will never be ethical. Women are seen as insurance to an advertiser to sell their product. Many advertisements that are targeted to men use partial or complete female nudity, sexual suggestiveness, and innuendo (Sex stereotyping in advertising 103)...
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In other words these ads imply that the female in the advertisement is the man reward for him buying the product. For example there is a corona (beer) commercial out now. The first thing you see in the commercial is two women walking on a beach in tiny bikinis. Then after that you see a couple holding hands finally the corona bottle appears...
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