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Essay

Advertising: Convincing the Consumer

Essay specific features

 

Issue:

Business

 

Written by:

David B

 

Date added:

August 2, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

4 / 1086

 

Was viewed:

2447 times

 

Rating of current essay:

 
Essay content:

A good ad allows the reader to instantly recognize the concept being communicated. It sends a simple and easy message to the reader of the benefits they will get if they use their product. Cigar, cigarette, and alcohol ads in the mid 1900's persuade the reader that their products provide a beneficial and pleasurable experience...
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In the subtext she says "I'll have a Hennessy Very Superior Old pale Reserve Cognac, thank you." In this ad emphasis is achieved by "size, shape, and color, or the use of white space" (Cohen 654). The Large picture with black and white contrasting colors grabs the reader's attention and directs him to the message of the ad When one flips to this article the horse and women are starting directly at the reader which grabs the reader's attention...
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