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Advertising Ethics

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Issue:

Business

 

Written by:

Raymond P

 

Date added:

October 21, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1182

 

Was viewed:

5476 times

 

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Essay content:

They are allowed to market they're over the counter drugs but an advertisement for a prescription drug can only be found in medical journals. It was felt that advertising prescriptions filled the heads of consumers and it could undermine the doctor's authority. Lilly Pharmaceutical company did a two page spread on Prozac that had one page with a dark rainy sky with the words "Depression Hurts" and on the other side was a bright sunny sky with the words "Prozac can help"...
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Can it really help put sunny days back into a miserable life? America has allowed direct to consumer advertising for over a decade now but to date there have been no claims that anyone has been hurt by it. In television ads the companies are prepared to pay the cost that it takes to tell the consumer to talk to their doctor if they have any of the symptoms listed and they must also give a brief run down on some of the possible side effects...
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General issues of this essay:
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