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Essay specific features
Written by:
Thomas M
Date added:
October 6, 2016
Level:
University
Grade:
A
No of pages / words:
3 / 719
Was viewed:
4587 times
Rating of current essay:
Essay content:
Those few have a lot to gain and a lot to lose.
- Barriers to entry
0 Costs
0 Market Share
0 Economies of Scale
0 Big Corporations keep out little guys.
- Advertising more effective in persuading consumers to buy particular brands rather than particular products
0 Seeing car ads doesn’t make you buy a car...
displayed 300 characters
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But if you were thinking of buying a car, advertising influences you on which brand to buy or model.
0 Advertising dollars are spent on brand names than products.
§ We all have to buy clothing, but where are we going to buy it.
0 Brands are what pulls people in.
- Persuasion vs. information
0 Advertising is mostly about persuading people
0 Persuasive advertising creates an image in mind of consumer, and is more successful that informational advertising
0 Informational ads show you people using products, give you information...
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