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Essay

Advertising of coca-cola

Essay specific features

 

Issue:

Business

 

Written by:

Jerry U

 

Date added:

July 31, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

13 / 3511

 

Was viewed:

9383 times

 

Rating of current essay:

 
Essay content:

And because it had no calories, it meant you could look sexy while drinking it, and feel sexy afterwards. However the advert wasn’t really aimed for a male audience, although the company wasn’t aiming at male audiences. Diet coke was shown for being one for the ladies, guys had regular coke. Targeting men After a while the Coca-Cola Company became concerned that Diet coke is only aimed at females and began to think of new strategies which could target members of the opposite sex who usually shun the soft drink because of its feminine image...
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And because it had no calories, it meant you could look sexy while drinking it, and feel sexy afterwards. However the advert wasn’t really aimed for a male audience, although the company wasn’t aiming at male audiences. Diet coke was shown for being one for the ladies, guys had regular coke. Targeting men After a while the Coca-Cola Company became concerned that Diet coke is only aimed at females and began to think of new strategies which could target members of the opposite sex who usually shun the soft drink because of its feminine image...
displayed 300 characters

General issues of this essay:
“Critically discussed issues, dimensions, benefits and barriers associated with IMC (Integrated Marketing Communications) in relation to advertising strategy and planning in the UK” Advertising of coca-cola Brand Personality Creation Through Advertising Cadbury, Advertising And Marketing Ethical Marketing And Advertising At Cummin Engine Plant Marketing & Advertising Marketing and Advertising Planning Outline The Main Benefits And Costs To Society From Advertising. Does Advertising Necessarily Lead To A Higher Price For The Product? Emotional Appeal Used in Visual Advertising jumpman23- the appeal of advertising Creation Of Brand Personality Through Advertising Cultural Differences In Marketing And Advertising The Effect of Brand-Name Placement on Television Advertising Effectiveness The Influence Of Advertising And Marketing To Children’S Food Choices And Diet Marketing And Advertising
 

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