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Advertising Through Arg (Alternate Reality Games)
Essay specific features
Written by:
Corey M
Date added:
August 4, 2012
Level:
University
Grade:
B
No of pages / words:
12 / 3124
Was viewed:
6766 times
Rating of current essay:
Essay content:
Welcome to the world of Alternate Reality Gaming.
www.immersivegaming.com
Definition:
According to the definition of Wikipedia, an Alternate reality game (ARG) is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants' ideas or actions...
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That is to say, one may visit websites, send or receive emails, give or receive phone calls, as well as using newspapers as support or places in cities. The most common supports of real life used in the games are the following:
Emails
Websites
Phone calls
Mails
Press articles
Postings in newspapers
Chat or Instant messages
Forums
Objects of the real world linked to the game in play
Events of the real world involving actors, interacting with player that are assisting the representation
Among the terms essential to understand ARGs are:
Puppetmaster: the individual involved in designing and/or running an ARG (but here in our case of advertising, it refers more to the company that is promoting its product)...
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