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Essay

Advertising Through Arg (Alternate Reality Games)

Essay specific features

 

Issue:

Business

 

Written by:

Corey M

 

Date added:

August 4, 2012

 

Level:

University

 

Grade:

B

 

No of pages / words:

12 / 3124

 

Was viewed:

6712 times

 

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Essay content:

Welcome to the world of Alternate Reality Gaming. www.immersivegaming.com Definition: According to the definition of Wikipedia, an Alternate reality game (ARG) is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants' ideas or actions...
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That is to say, one may visit websites, send or receive emails, give or receive phone calls, as well as using newspapers as support or places in cities. The most common supports of real life used in the games are the following: Emails Websites Phone calls Mails Press articles Postings in newspapers Chat or Instant messages Forums Objects of the real world linked to the game in play Events of the real world involving actors, interacting with player that are assisting the representation Among the terms essential to understand ARGs are: Puppetmaster: the individual involved in designing and/or running an ARG (but here in our case of advertising, it refers more to the company that is promoting its product)...
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General issues of this essay:
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