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advertising to children

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Issue:

Business

 

Written by:

Dawn P

 

Date added:

January 8, 2012

 

Level:

University

 

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No of pages / words:

3 / 756

 

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2377 times

 

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Besides, print advertising, product placements, sales promotions and public relations cannot be underestimated as an effective media to reach children. However, there has been other media progressively emerging as a potential medium to reach children, Elizabeth Moore (2004) affirms that in-school marketing and packaging design are also potential tools for marketing children...
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In the United States there is evidence that children watch television commercial for approximately five hours per week having access to as many as 25,000 commercials in a year. (Moore, 2004) Recent studies revealed that tweens watch TV as the single most important source of product information (Lindstrom and Seybold, 2003) Television commercials help children to create brand awareness in several product categories and also to create potentially opinion on them...
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