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Essay

AE target market

Essay specific features

 

Issue:

Business

 

Written by:

Robert E

 

Date added:

September 21, 2016

 

Level:

 

Grade:

A

 

No of pages / words:

1 / 190

 

Was viewed:

2401 times

 

Rating of current essay:

 
Essay content:

It seems like almost everyone (in the appropriate age range) owns something with the AE logo on it.
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Since the style of the merchandise is very trendy, the target market for American Eagle is a young adult. These young adults range from 15 to 25 in age. AE reaches out to both male and female shoppers with a clothing line for each, as well as shoes, underwear, fragrances, belts, and jewelry. Any ethnicity can be seen shopping at American Eagle; it is geared toward everyone no matter what race or gender you are...
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