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AEGON

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Issue:

Business

 

Written by:

Janet R

 

Date added:

February 24, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 383

 

Was viewed:

4159 times

 

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Essay content:

The Financial Services Authority (FSA) has therefore felt it necessary to put more regulation into the industry financial products can be difficult for people to understand investment returns have not been as predicted so many people have not ended up with the sums that they had hoped for there is a lot of competition in the industry...
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It needed the brand to be better known so consumers could identify it as a good place for long term investment. AEGON went through a 'discovery' phase to find out what it needed to do to reach its aim. It set out to find out what the brand stood for in the UK, what the company wanted it to stand for and how it was going to reach this...
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General issues of this essay:
AEGON Brand Building - Hamam Brand Building Of Voltas Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal building global brand L'Oreal's global brand management strategies Lenovo: Building a Global Brand Managing Strategic Change Aegon Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon The Walt Disney Company: The Art of Brand Building Keeps Disney Center Stage Xlri Brand Building The Building of a Canadian Identity: Tommy Douglas and Sir Sanford Fleming Raising Awareness of the Importance of Living Organ Donors Why is personal identity important in Locke's view? Outline the concept of eco-literacy and consider its potential role in raising awareness of the role of individual action as a means of confronting global ecological problems.
 

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