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Essay

Affluence And Attitude: Slicing The Affluent Pie

Essay specific features

 

Issue:

Business

 

Written by:

Martin J

 

Date added:

November 26, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 738

 

Was viewed:

2021 times

 

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Essay content:

(It’s surprisingly difficult to sell worms to people who aren’t fishermen, gardeners, or practical jokers). Segmenting our potential markets is something that we all do intuitively. We know that most products, or homes for that matter, are not going to appeal to everyone. So, we try to define in our minds the “perfect buyer”...
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We know that most products, or homes for that matter, are not going to appeal to everyone. So, we try to define in our minds the “perfect buyer”. Segmentation models are typically built around demographics (age, income, gender…), psychographics (lifestyle, personality, values…), geography (city, neighborhood, zip code…), and other personal attributes...
displayed 300 characters

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