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Issue:

Business

 

Written by:

Erin S

 

Date added:

April 23, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 283

 

Was viewed:

6400 times

 

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Essay content:

Cases where consumers have found out they have been manipulated into liking the product, they generally become angry at the marketer (and by association that product) over being misled. This indignation has led some to apply more derogatory names to undercover marketing, such as roach baiting, likening the products marketed this way to poison...
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This indignation has led some to apply more derogatory names to undercover marketing, such as roach baiting, likening the products marketed this way to poison. In some cases, the amount of buzz generated by a failed campaign can exceed that of a successful one, only with the opposite of the desired result...
displayed 300 characters

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