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Airline Industry Analysis
Essay specific features
Written by:
Daniel T
Date added:
November 28, 2014
Level:
University
Grade:
A
No of pages / words:
2 / 456
Was viewed:
2040 times
Rating of current essay:
Essay content:
A United States government report published in 1993 indicated that the industry had, "Lost huge amounts of money in the past three years, and it has never made a sustained, substantial return on investment." Among this industry slump, Southwest Airlines was the only airline to post a profit in 1992. There are four general areas in which an airline must be effective in to be successful, these include; attracting customers, managing its fleet, managing its people and managing its finances...
displayed 300 characters
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There are four general areas in which an airline must be effective in to be successful, these include; attracting customers, managing its fleet, managing its people and managing its finances.
Customers of an airline are mainly concerned with the attractiveness of the airline's services. The typical airline passenger is price sensitive; therefore, the most significant factor of attracting customers is the attractiveness of the ticket price...
displayed 300 characters
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