airline pest analysis

Essay specific features

 

Issue:

Business

 

Written by:

Velma G

 

Date added:

August 28, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2595

 

Was viewed:

6884 times

 

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Essay content:

Its fleet consists of 21 Boeing 737-200s and 21 737-800s. Launched in 1985, Ryanair?¦s growth has been extraordinary. Ryanair currently employs a team of 1500 people and will carry over 13 million scheduled passengers in the current year (2002). In 1986, Ryanair broke the high fare cartel, which was then operated by the two state airlines Aer Lingus and British Airways in the Dublin-London route...
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The first four years Ryanair was carrying 600,000 passengers annually, but had managed to lose 20million pounds. Under a new management team, headed up by Michael O?¦Leary, a major overhaul of the airline was undertaken in 1990/91. With Ryanair re launched as the very first new breed of ??Low-fare, no-frill?¦ airline, adapting the formula so successfully pioneered by south West Airlines in the U...
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