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Ak Airlines

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Issue:

Business

 

Written by:

Yvonne A

 

Date added:

October 17, 2013

 

Level:

University

 

Grade:

C

 

No of pages / words:

2 / 526

 

Was viewed:

264 times

 

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Essay content:

According to an article by Dr. Ralph F. Wilson, Niche Marketing on the Web, there are three important steps to marketing on the internet; (1) profile your customers, (2) decide where they congregate, and (3) communicate the message where they congregate in a net-acceptable manner (Wilson, 1996). Bluelight...
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Although Kmart had an obvious advantage with a n existing strong customer base, these shoppers were not internet customers. In an effort to establish a web based customer segment, they targeted these existing customers by placing Bluelight.com CD ROM's which provided information, special offers, and Blue Light specials on-line, throughout all of their stores...
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