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Essay

Alcohol Advertising

Essay specific features

 

Issue:

Business

 

Written by:

Matthew L

 

Date added:

March 30, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1618

 

Was viewed:

8377 times

 

Rating of current essay:

 
Essay content:

Alcohol companies focus billions of dollars on advertising their products and still claim that the effect is minimal. I pose a few questions that are; who are the targets of alcohol advertising? How does alcohol advertising affect the people targeted by alcohol companies? Finally what actions are being taken to prevent the encouragement of underage drinking or other alcohol related tragedies? Alcohol is the most commonly used drug in the United States...
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It is also one of the most heavily advertised products in the United Sates. Alcohol companies generate more then 65 Billion Dollars a year in revenue, and spend way over 1 Billion Dollars a year on advertising. Unfortunately young people and heavy drinkers are the primary targets of the advertisers. Research indicates that advertising contributes to increased consumption of alcohol by young people and serves as a source of negative socialization for young people...
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