Alcohol Industry In India

Essay specific features

 

Issue:

Business

 

Written by:

Mary B

 

Date added:

December 28, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 672

 

Was viewed:

4049 times

 

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Essay content:

With consolidation and foreign acquisitions gaining steam the sector is about to witness next phase with realization rising in line with that of their foreign counterparts. There are 325 distilleries in India, with an installed capacity of about 3.58 billion litres of liquor. However, production rate is about 40% of total licensed capacity as total requirement of liquor stands at 1...
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Radico Khaitan who entered the IMFL space some 8 years back has already cornered 12 % market share and gaining. Other players include Mohan Meakin (9%), Jagatjit (8.5%), etc. International players The major international players are Pernod Richard, Remy Cointreau, and Diageo (Diageo has tied up with Radico for entering Indian markets in brown spirits) Investment Rationale Inherent Potential, Deregulation, western cultural influence and high entry barriers has helped the industry in notching up higher sales growth...
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