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Essay

Always low prices, always: marketing origins of Wal-Mart's dubious CSR performance.

Essay specific features

 

Issue:

Business

 

Written by:

Clara S

 

Date added:

January 10, 2013

 

Level:

University

 

Grade:

 

No of pages / words:

12 / 3318

 

Was viewed:

5708 times

 

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Essay content:

INTRODUCTION From its humble beginnings in the 1960's Wal-Mart has emerged as not just the most powerful global retailer of all times, but also the world largest company, with annual sales of more than 250 billion. In a short time Wal-Mart has become the largest and the most successful retailer, by a fanatical pursuit of the lowest prices for its customers...
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INTRODUCTION From its humble beginnings in the 1960's Wal-Mart has emerged as not just the most powerful global retailer of all times, but also the world largest company, with annual sales of more than 250 billion. In a short time Wal-Mart has become the largest and the most successful retailer, by a fanatical pursuit of the lowest prices for its customers...
displayed 300 characters

General issues of this essay:
Wal-Mart Company Always low prices, always: marketing origins of Wal-Mart's dubious CSR performance. As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept. Is Wal-Mart An Ethical Company? Labor Relations and Wal-Mart Marketing Audit: Wal-Mart Marketing Audit: Wal-Mart WALT MART COMPANY ANALYSIS Wal Mart Company Overview Wal Mart Company Overview Wal-Mart Marketing Strategy Wal-Mart Stores, Inc.: On Becoming the World's Largest Company (2002) Wal-Mart Stores, Inc.: On Becoming the World’s Largest Company (2002) Wal-Mart: Success in Marketing wal mart marketing
 

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