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Essay

amazon strategy europe

Essay specific features

 

Issue:

Business

 

Written by:

Jordan N

 

Date added:

June 10, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1761

 

Was viewed:

4140 times

 

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Essay content:

Although many areas of the supply chain had already been optimized, there was significant room for further improvement. The European markets were expanding rapidly, and it was certain that the current structure would not be sufficient, even in the near future. Amazon's objective in Europe The original goal, set in 2002 at the US headquarters, was for Amazon Europe to "catch up" with the US operations by 2007...
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In order to reach the objective, three key measures were considered for implementation: expand the product offering (similar to the US range); realize new Marketplace activities (Amazon's platform for additional business sectors); introduce Amazon in additional European markets. In considering one or more of the above options, the company was also faced with the task of determining the level of centralization for its activities...
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General issues of this essay:
Amazon.com Amazon.com Amazon.com Amazon Amazon Amazon Amazon Amazon amazon strategy europe The Amazon amazon amazon amazon Amazon.com Critical appraisal of Amazon.com current e-business strategy and activities.
 

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