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Essay

American Express

Essay specific features

 

Issue:

Business

 

Written by:

Luis R

 

Date added:

November 15, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 526

 

Was viewed:

5495 times

 

Rating of current essay:

 
Essay content:

However, it is near impossible to capture the hip, "young, tech-savvy consumer" without tapping into the college market. Instead of abandoning this market, American Express must differentiate themselves from their competitors through their innovative product offering and unique marketing offering. They should develop an enhanced version of their new blue card just for college students...
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They should develop an enhanced version of their new blue card just for college students. This card should be an upgraded version of the standard college card given to students. It should have all the same logistic functions such as allowing access to campus buildings and dining halls. However, it should also be a charge card through American Express...
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