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Essay

American Express Marketing Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Wanda K

 

Date added:

August 27, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2692

 

Was viewed:

6554 times

 

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Essay content:

As early as 1891, American Express began issuing the first Traveler's Checks. Even today the company may be the best known travel agent in the U.S. Although the company specialized in travel related products, over the years it has developed a wide array of financial services and conveniences. In the early 80's the CEO, James Robinson, decided to fully enter the financial services market...
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Although the company specialized in travel related products, over the years it has developed a wide array of financial services and conveniences. In the early 80's the CEO, James Robinson, decided to fully enter the financial services market. The company struggled to keep up with Visa and Mastercard because of their inexperience with revolving charge cards...
displayed 300 characters

General issues of this essay:
American Express - My Life. My Card Campaign American Express Marketing Analysis Competitors Analysis - Soft Drink Industry Credit Card Debt Credit Card Ethics Credit Card and it's effect. credit card ethics Strategy: The U.K. credit card industry in the late 1980's The commoditization in the credit card industry Credit Card Credit Card Debt Credit Card Epidemic American Express; A Look Into Social Marketing Credit Card Addiction credit card secrets
 

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