Amul

Essay specific features

 

Issue:

Business

 

Written by:

Gail M

 

Date added:

November 19, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2110

 

Was viewed:

9698 times

 

Rating of current essay:

 
Essay content:

The brand name Amul, sourced from the Sanskrit word Amoolya, means priceless. It was suggested by a quality control expert in Anand. It is a brand name managed by an apex cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 2.41 million milk producers in Gujarat, India[1]...
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It was suggested by a quality control expert in Anand. It is a brand name managed by an apex cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 2.41 million milk producers in Gujarat, India[1]. It is based in Anand town of Gujarat and has been a sterling example of a co-operative organization's success in the long term...
displayed 300 characters

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